I hate everything that is driven by fashion.

dieter rams. einer der großen. zur zeit zu bestaunen in der ausstellung "less and more".

My aim is to omit everything superfluous so that the essential is shown to the best possible advantage.

das waren die zeiten, als man noch getrost sagen konnte: form follows function.

I hate everything that is driven by fashion. From the beginning it was hating the sixties American way of styling. Especially the cars. They changed their styling every two years to sell new ones. Which has nothing to do with good design.

in den heutigen tagen der nano-technologie können die funktionen immer häufiger in so kleinen raum gepresst werden, dass wir "form follows function" gar nicht mehr brauchen. an diese stelle kommen dann andere maximen, z.b. "form follows emotion".


———
2009-12-08

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